Good Measure Studios
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European Watch Company

Website · MVP · Automation · Advising · AI

European Watch Company

Company

Established family-owned business

Industry

Luxury goods, e-commerce

Engagement

3 years, ongoing

Services

Website, MVP, Automation, Advising, AI

Technology

Laravel, Hermes, Vercel, HubSpot, Median, Zapier, AWS, Stripe, Chubb, Statamic

More sales, faster operations, and room to grow

European Watch Company sells luxury watches to collectors worldwide, but its aging website couldn’t support online checkout and new features could take months to ship. Good Measure rebuilt the website and internal systems over a year, with zero downtime or data loss. Our ongoing three-year partnership has since opened new revenue streams and given the team more time to serve collectors.

$300,000 in additional monthly revenue

We built online checkout so collectors could purchase in the evenings and on weekends, including buyers who were hesitant to arrange a transaction by phone. Checkout adds roughly $300,000 in monthly revenue. With lower-priced watches selling directly online, staff can focus on higher-ticket pieces and customers who need personal guidance.

Online checkout
Online checkout Website / Commerce

A new insurance revenue stream

We built EWC’s insurance offering with a direct Chubb integration, letting collectors move from a quote to an active policy online. The offering has generated millions of dollars in new policies. We also built a tailored management portal so staff can close deals and manage coverage efficiently.

Insurance quote flow
Insurance quote flow Product / Chubb integration

Hours back and watches listed sooner

We developed an AI agent that researches customer watch offers, adds notes in Front, and drafts replies for staff to review. It saves an estimated four hours of research and response preparation a day across the team.

We also built inventory publishing tools and a photo administration suite. Across the broader workflow, watches now reach the website in a couple of days, down from more than two weeks, putting inventory in front of buyers sooner.

Inventory admin
Inventory admin Internal tools / Operations

Built for the next opportunity

We redesigned admin and editorial tools and established automated testing, deployment, and quality assurance processes that support same-day releases with greater confidence. Our website rebuild also helped improve search performance, traffic, and conversions.

EWC now has systems that support growth and a partner that knows its operation, ready to help turn the next opportunity into something its team can use.

Homepage
Homepage Website / Platform rebuild
Jason McCarty
“Their exceptional service and the confidence they inspired led us to entrust them with development and leading the technical architecture for several major business initiatives. I highly recommend.”

Jason McCarty

Digital Experience & Development Manager, European Watch Company

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Aphelian Labs

Website · MVP · Advising · AI

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